Big data is a term that has been around for decades. It is the concept of collecting, classifying and analyzing large amounts of data to help make decisions.
The use of big data in digital marketing is not new. The first use case was in the 1990s, when it was used to measure the effectiveness of television advertising. Since then, it has grown exponentially and now plays a major role in digital marketing.
The advancement of big data has made it possible to use this information for marketing purposes to predict what will happen in the future and make decisions accordingly. For example, a business can use this data to determine when to advertise its product or service, how much to charge for it, and how to present it.